Expertise

Executive experience matrix

Experience built across luxury product, digital retail and enterprise transformation.

A professional path connecting luxury product culture, technical fashion, retail operations, e-commerce performance, analytics, innovation delivery and enterprise systems implementation. The matrix shows where each capability was built, in which company context and through which concrete responsibilities.

Company context Luxury product Technical fashion and retail Digital commerce and analytics Innovation and IP Enterprise systems and PLM Delivery and leadership
Giorgio Armani logo

Giorgio Armani

Product management, 2014 to 2016

Product managementMale collectionLuxury market discipline
Merchandise planningProcurementCollection planning
Data analysisCash flow analysis
Pre and post sales campaign supportProduct discipline
GUCCI logo

GUCCI, Kering Group

Product management, 2016

Luxury product managementKering Group context
Merchandise planProcurementMale collection
Data analysisCash flow analysis
Pre and post sales campaign management
Benetton Group logoZARA logoPackshot.com logo

Benetton, ZARA and Packshot

Retail, visual merchandising and e-commerce studio operations, 2017 to 2019

Fashion retail presenceCustomer-facing product logic
Sales and visual merchandisingE-commerce photo studio managementRoadmap management
Process optimizationProductivity improvement
Concept workDesign thinking
Studio workflowOperational process setup
Customer relationshipStakeholder management
Link Instinct logoDCI Digital Career Institute logo

Link Instinct and DCI Digital Career Institute

Digital marketing consulting, tutoring and team lead work, 2019 to 2021

E-commerce consultingOnline marketingPartner-company consultancy
Google Analytics reportingUser behavior analysisConversion dataCustomer journeysFunnel analysisMulti-channel attributionSEOSEMPPCPaid socialGoogle Ads
New methodology testingAnalytical procedure improvement
Google AnalyticsGoogle AdsAhrefsWebsite audit toolkit
Tutor and ambassadorTeam leadPartner-company consultancy
CGI Deutschland logo

CGI Deutschland

Business analysis, process management and innovation project leadership, 2021 to 2024

Fashion retail segmentSustainability focus
POS processesLogistics processesUnified commerce rolloutCustomer requirements
S4S website setupHTML adjustmentsGoogle Analytics integrationSEO foundationsUX/UI optimizationPPC planningGo-to-market strategyMarket research
7-member innovation teamAward-winning IP solutionProduct innovationDesign thinking
Unified commerce platformSAP Hybris / S4S contextJira user storiesConfluence documentationProcess configuration
PMO scrum teamBudget managementStakeholder selectionPartner selectionSenior presentations
Centric Software logo

Centric Software GmbH

Senior Business Solutions Consultant, 01/2024 to present

Retail and fashion clientsFurniture and interior accessories
Business process analysisProcess and system alignment
Data conversionInterface control definitions
Solution modelingPre-sales supportImplementation support
Agile PLM implementationPLM/PDM TXTConfiguration mappingLegacy PDM conversionValidation
Client trainingDesktop proceduresOngoing supportTechnical leadership

Credential evidence

Academic background, certifications and digital training.

Formal education and certified training are presented as supporting evidence for a profile built across product, fashion, consulting, project delivery and digital performance.

© 2026 Luigia Pirrello. All rights reserved. Executive advisory profile for selected consulting and professional opportunities.